Led the front-end modernization of a fast-growing MarTech platform, transforming a legacy system into a scalable, component-based architecture using React and TypeScript. Contributed to the evolution of an AI-powered platform for marketing automation, data unification, and campaign optimization.

Co-founded and led the technical development of a boutique software studio, delivering SEO-optimized digital products and managing multi-disciplinary teams. Oversaw project delivery from client acquisition to deployment, with a focus on scalable front-end and back-end architectures.